Touchy Coffee is a sister brand of Superior Merchandise Co. We pay homage to the vast number of hands that plant, tend, process, import, roast and brew this coffee before it finds its way into your cup. With every sip, we hope to remind you that coffee is not just a commodity, it's a sensation.
Whether on a camping trip, visiting in-laws, caught in a power outage, or simply lacking the energy to go through a traditional routine, instant is here to save the day.
Everardo Ortiz's Castillo always hit the spot so squarely that we knew it would be a fantastic candidate for instant: smooth like caramel, sweet like soda, clean as freshly shined glass, and happily these core elements ring true in this easy-peasy format as well.
